For over two years, GTA VI held an apparently untouchable record: 455 million trailer views in 24 hours across all platforms when Trailer 1 dropped in December 2023.
That record is now gone.
The New King
Spider-Man: Brand New Day has shattered the 24-hour trailer view record with a staggering 718 million views — surpassing GTA VI by a massive 263 million views.
| Record | Views (24h) | Date |
|---|---|---|
| Spider-Man: Brand New Day | 718 million | March 2026 |
| GTA VI (Trailer 1) | 455 million | December 2023 |
The margin isn't even close. Spider-Man won by 58% more views.
Does It Matter for GTA VI?
Short answer: Not really.
Trailer view records are impressive marketing metrics, but they don't predict sales success. GTA VI's cultural impact goes far beyond a 24-hour view count:
Spider-Man may have won the trailer war, but GTA VI will win the revenue war by a landslide.
The Bigger Picture
The record being broken actually highlights something important: GTA VI hasn't even released Trailer 3 yet. The 455 million record was set with a cinematic teaser — not a gameplay reveal.
When Rockstar drops the gameplay trailer (expected April-June 2026), it will compete in a landscape where 700M+ views in 24 hours is the new benchmark. Whether Rockstar even cares about reclaiming the record is another question — they've never been about vanity metrics.
What Rockstar Cares About
Rockstar's marketing strategy has always prioritized cultural impact over view counts:
Spider-Man's trailer will be forgotten in a week. GTA VI's Trailer 1 is still being analyzed two years later.
What's Next
With Trailer 3 expected in the coming weeks, the real question isn't whether it'll break Spider-Man's record — it's whether it'll break the internet itself.